So, another great year comes to an end! 2016 was very different from previous years, it had a lot of ups & downs in the field of Entertainment, Politics, Sports & what not. But you might be thinking what’s the difference? Every year has such moments. Well, yes you’re right but not every year witnesses such moments go viral on Social Media.
The shift of advertising from traditional mediums to digital mediums is not a matter of time, it’s a reality now. Advertisers are spending more time and money on digital mediums than traditional mediums with Social Media taking the lead. According to Live Mint, the ad spend in India will mark a growth of 15.5% in digital advertising by the end of 2016 which is expected to grow further in the coming years.