Most likely, hitting the bull’s eye is the ultimate goal of every marketer in the present age, where competition is massive and chances of success are equally reserved for exclusives. Let’s talk about the possibilities emotional marketing has in store for marketers.
Marketing has come of age…. Earlier the purpose of marketing was just to tell audiences about the brand and its offerings in a straightforward way. Today, the time has changed drastically with the evolution of multiple new concepts in the realm of marketing, emotional marketing/ branding is also branched out as a different forte. Typically, as the name says it all, emotional marketing plays on emotions of audiences or customers to win over the battle of brands. Getting your customers tied in with your brand by provoking emotions is the added edge of great digital agencies.
Campaigns that has an emotional touch (Love, Nostalgia, humour, Pride, Fear, Greed, loyalty, Guilt, Dream) are successful in creating a sense of belonging and trust within a customer. One can use simple words to receive huge amount of impact with such campaigns. But if not crafted well then could suffer with a brand down fall. Consequently the campaigns may either create success stories or damage brand image.
Like other marketing concepts, emotional marketing has its own set of pros and cons that need to be taken care of when launching an emotional marketing campaign. Everything that connects emotionally is not necessarily impactful. When this happen? Usually when you are failed to identify the emotion you want to express. The worst disadvantage of such campaigns is that it manipulates human emotions & thinking morally. Some marketers spread false belief in representation of messages that is bound to vanish soon in vacuum without staying for long. A lack of preparation can also lead to waste of money and efforts when it comes promoting your brand. However, the pros of emotional marketing are much apparent than its cons.