Client Story

Our View. Their View. Overview

Maruti is a leading $6.4 billion automobile company delivering more than 1 million customers worldwide. The need was to develop a powerful & customize web presence for their all new Maruti Suzuki SX4, which would also invite visitors and raise awareness. They wanted an online presence that will compliment their brand positioning of new SX4 reflecting bold statement and perfection.

Another requirement was to complete the project as earliest in close-fitted deadlines so that the time of launching the new SX4 car can be matched up.

Situation Analysis

Instilling a design that trigger growing up men

Target segment analysis gives us key insight to increase visitors’ flow on the website and crafting an appealing design that would not only be the best in the industry but at the same time coping the design requirements of the concept i.e., “For the growing up men.”

Initially we identified that the majority of the target segment are the people who browse the internet using mobile and tablets. Hence we proposed the solution of the responsive website. This would not only increase the reach but would also deliver user-friendly features.

Challenges

Appealing the audience anywhere anytime

Being in a digital industry Eyebridge intends to infuse something fresh each time in every project. This is how we made the website live within a short span of time before the tentative date without compromising with the quality aspects. Our team put in the best efforts and received the corporation with Maruti people alongside. They’ve been precise with the feedback and we executed it up to the benchmark.

• The key challenge was to develop a look & feel for the corporate or executive class along with the responsive functionalities to drive smartphone audience in a huge amount.
• Emphasizing the features of the new Maruti Suzuki SX4 on the homepage to educate or engage visitors through an interactive design.
• Meeting the ultimate reason of creating responsive web presence i.e., receiving highest enquires in a short span of time even from the mobile audience and increasing average time spent by each visitor on the website.

Solutions Offered

One size fits all screen sizes

“Pushed the boundaries of storytelling for Maruti Suzuki Sx4 in terms of technology and design.”

Eyebridge decided to launch the project and gradually started raising awareness of the new Maruti Suzuki SX4 brand. We have created one size fits for all screen sizes responsive web presence for Maruti SX4 by implicating the most recent web development technology HTML5. Eventually the clean content placement and subtle design elements work perfectly fine on ipad, mobiles, and tablets without distressing the crisp concept and advance functionalities of the website. In addition, the website is embedded with superfine features and smooth navigation to appeal the specific target segment of the brand. This is how Eyebridge has created the first responsive website in Indian automobile industry for Maruti SX4.

• Smooth navigation on any screen size to drive traffic from multiple mediums.
• Professional look and feel empowering visitors to engage with the website and getting the feel of the brand image.

The Influence

The goals achieved

Incredible success achieved and the client’s needs were met with perfection through a global responsive web presence.

• Brand positioning made possible with bold design landscapes and ultimate user experience (UX) on different screen sizes
• The average load time of the website has been reduced up to 100 % compare to other brand websites of Maruti Suzuki SX4.
• Visitor’s flow on the website increased by 200 % through mobile devices.
• 1 million unique users hit the website in first 6 months after the launch.
• High amount of enquiries received through website in a month or two after the launch.