When We Met Him, We Realised #WeDoItLikeDon

Mad Men was a term coined in late 1950’s to describe the advertising executives of Madison Avenue. Do you know who coined it? They themselves did it. Mad Men is also a name of a television series by AMC with Donald ‘Francis’ Draper as a protagonist.

He is a fictional character who is a creative director of an advertising agency Sterling Cooper. We confess that we have taken a lot of inspiration from his character for our work time & again. So, when we met him, he told us how he works & we realised #WeDoItLikeDon –

Create Simple Interactive Designs

We understand the user is impatient. He doesn’t come to your website to appreciate your design, he comes looking for information. So, the design has to be simple with clear navigation and well-presented information/content that engages the user. Don’t make him wait or try to understand your design. A good design explains itself to the user!

Make Different Marketing Plans for Every Brand

Each brand has a different story to tell and requires a different marketing strategy for it. Before creating a marketing plan for any brand, we go in depth to understand their work and business goals they want to achieve with it and then go on to create a customized digital marketing plan.

Engage with Online Response Management

One of the greatest inventions of this digital era is that people can share their thoughts & comments online in real time. This increases the opportunity for brands to engage with their customers but with it comes to a lot of responsibility. Every business wants positive comments about them and wants to avoid negative ones. With our Online Response Management, we not only monitor what’s being said about you online but also manage your audience’s expectations keeping them happy & satisfied.

Work On Deadlines

Sometimes we are working on tight deadlines and we have to turn a dead land into a beautiful landscape. A responsibility this big brings in a lot of fear but that doesn’t stop us, it encourages us to bring our creative heads together and bring in a tsunami of creativity to create something beautiful and effective. To know how we infuse creativity with Web Designs, read our previous blog about 10 Key Ingredients of a Good Web Design.

Never Stop Working

The moment you crack something big, a sense of satisfaction & relaxation comes into your mind but not with us. Cracking something big actually encourages us to chase something even bigger. The hunger to do good work never gets satisfied. Don’t just believe us, check out our work that says the same.

Want to work with us? Drop us a message or just say hello.

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