Public relations is the process of building a company's reputation, largely through the use of positive media coverage or methods used to promote brands or products online. Tactics include submitting press releases to PR sites who syndicate them to various outlets. Online PR (Online Public Relations) includes activities geared towards influencing media, communities and audiences that exist solely on the Internet using online channles which includes search engines, blogs, news search, forums, discussion threads, social networks and other online communication tools. Brand reputation monitoring and management is also a focus area for online PR.
Online Public Relations provides a practical guide to public relations and the Net. Endorsed and supported by the CIPR (Chartered Institute of Public Relations), the text covers up-to-date research and gives practical advice on every aspect of successful online public relations. The internet has revolutionized the practice of PR (public relations). This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself.
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