{"id":1537,"date":"2016-06-03T09:07:54","date_gmt":"2016-06-03T09:07:54","guid":{"rendered":"http:\/\/www.eyebridge.in\/blog\/?p=1537"},"modified":"2016-08-26T07:12:01","modified_gmt":"2016-08-26T07:12:01","slug":"12-recent-digital-marketing-campaigns-you-couldnt-ignore","status":"publish","type":"post","link":"https:\/\/www.eyebridge.in\/blog\/12-recent-digital-marketing-campaigns-you-couldnt-ignore\/","title":{"rendered":"12 Recent Digital Marketing Campaigns You Couldn\u2019t Ignore!"},"content":{"rendered":"

What is a perfect digital marketing campaign? The one which catches your eye, easy to understand, engages you and the one you remember! We come across so many campaigns on digital media channels and taking into the account the attention span of the audience on social media, there are only few which stay with us!<\/span><\/span><\/p>\n

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Here are 12 recent campaigns which you couldn\u2019t ignore-<\/span><\/span><\/p>\n

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1. #LastSelfie<\/h2>\n

WWF wanted the youth to know about the endangered animals and generate awareness amongst them. They decided to do this the new generation\u2019s way of conversation i.e. social media where the youth of today is actively involved.<\/span><\/span><\/p>\n

\"#LastSelfie\"<\/a><\/p>\n

They chose Snapchat out of all social media channels to broadcast their message where the image disappears in few hours just like the endangered species. Each image was designed like a selfie of an animal saying \u2018Don\u2019t let this be my #LastSelfie\u2019. The campaign successfully caught the eye engaging the youth with its selfie concept.\u00a0The campaign was tweeted by 40,000 users seen by 120 million people in one week i.e. half of all active twitter users.<\/span><\/span><\/p>\n

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2. #DoYourHomework<\/h2>\n

Axis mutual fund started an initiative #DoYourHomework to create awareness amongst the parents and encourage them to plan for their child\u2019s education.A thorough research was conducted across 10 cities with 1000 parents having children between the age group of 4-12 years along with an experiment where parents & children both were asked to draw what they wanted their kid to be and what the child wanted to be respectively. It turned out that maximum number of parents were worried about planning the education expenses of their child and had different ideas on what they wanted their child to be as compared to the aspirations of the children.<\/span><\/span><\/p>\n