{"id":1812,"date":"2016-11-18T09:15:13","date_gmt":"2016-11-18T09:15:13","guid":{"rendered":"http:\/\/www.eyebridge.in\/blog\/?p=1812"},"modified":"2016-11-18T09:15:13","modified_gmt":"2016-11-18T09:15:13","slug":"hamarakisan-a-social-media-campaign-for-iffco","status":"publish","type":"post","link":"https:\/\/www.eyebridge.in\/blog\/hamarakisan-a-social-media-campaign-for-iffco\/","title":{"rendered":"#HamaraKisan &#8211; A Social Media Campaign for IFFCO"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-family: ARIAL, sans-serif;\"><span style=\"font-size: medium;\"><strong>Name:<\/strong> #HamaraKisan<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: ARIAL, sans-serif;\"><span style=\"font-size: medium;\"><strong>Brand:\u00a0<\/strong>Indian Farmers Fertiliser Cooperative (IFFCO)<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: ARIAL, sans-serif;\"><span style=\"font-size: medium;\"><strong>Brief:\u00a0<\/strong>In our day to day lives, we don\u2019t realize the basic elements, i.e. the food we eat, the clothes we wear, etc. which are grown by our farmer brothers. #HamaraKisan was a campaign designed by us for IFFCO to express gratitude and pay respect to our farmers they rightfully deserve.<\/span><\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-1813\" alt=\"Teaser 1\" src=\"http:\/\/www.eyebridge.in\/blog\/wp-content\/uploads\/2016\/11\/Facebook1-300x300.png\" width=\"355\" height=\"355\" srcset=\"https:\/\/www.eyebridge.in\/blog\/wp-content\/uploads\/2016\/11\/Facebook1-300x300.png 300w, https:\/\/www.eyebridge.in\/blog\/wp-content\/uploads\/2016\/11\/Facebook1-150x150.png 150w, https:\/\/www.eyebridge.in\/blog\/wp-content\/uploads\/2016\/11\/Facebook1.png 600w\" sizes=\"(max-width: 355px) 100vw, 355px\" \/>\u00a0 \u00a0 \u00a0\u00a0<strong style=\"font-size: 1rem;\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-1815\" alt=\"#HamaraKisan\" src=\"http:\/\/www.eyebridge.in\/blog\/wp-content\/uploads\/2016\/11\/Facebook2-300x300.png\" width=\"355\" height=\"355\" srcset=\"https:\/\/www.eyebridge.in\/blog\/wp-content\/uploads\/2016\/11\/Facebook2-300x300.png 300w, https:\/\/www.eyebridge.in\/blog\/wp-content\/uploads\/2016\/11\/Facebook2-150x150.png 150w, https:\/\/www.eyebridge.in\/blog\/wp-content\/uploads\/2016\/11\/Facebook2.png 600w\" sizes=\"(max-width: 355px) 100vw, 355px\" \/><\/strong><br \/>\n<img decoding=\"async\" class=\"size-medium wp-image-1813\" alt=\"Teaser 1\" src=\"http:\/\/www.eyebridge.in\/blog\/wp-content\/uploads\/2016\/11\/13935138_1345609545467837_8556253652514175990_n-300x300.png\" width=\"355\" height=\"355\" \/>\u00a0 \u00a0 \u00a0\u00a0<strong style=\"font-size: 1rem;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1815\" alt=\"#HamaraKisan\" src=\"http:\/\/www.eyebridge.in\/blog\/wp-content\/uploads\/2016\/11\/13902778_1345611442134314_1145508183618122386_n-300x300.png\" width=\"355\" height=\"355\" \/><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: ARIAL, sans-serif;\"><span style=\"font-size: medium;\"><strong>Mediums Used for Promotions:\u00a0<\/strong>Facebook, Twitter, Email,\u00a0OOH<\/span><\/span><\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1817\" alt=\"#HamaraKisan- Ad\" src=\"http:\/\/www.eyebridge.in\/blog\/wp-content\/uploads\/2016\/11\/Facebook-Banner-Ad-Hindi.png\" width=\"1200\" height=\"624\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: ARIAL, sans-serif;\"><span style=\"font-size: medium;\"><strong>URL: <\/strong>To support the campaign &amp; capture the response &amp; engagement with the audience, a landing page was created. Check it out @\u00a0<a href=\"http:\/\/www.iffcolive.com\/hamarakisan\">www.iffcolive.com\/hamarakisan<\/a><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: ARIAL, sans-serif;\"><span style=\"font-size: medium;\"><strong>Outcome:\u00a0<\/strong>We successfully reached out to\u00a021,56,219 &amp; engaged 74,254 users on Facebook &amp; Twitter.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: ARIAL, sans-serif;\"><span style=\"font-size: medium;\">#HamaraKisan also got nominated by DOD Awards 2016 for the Best Social Media Campaign.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: ARIAL, sans-serif;\"><span style=\"font-size: medium;\">Looking for marketing campaigns that can transform your brand&#8217;s digital presence? <a href=\"http:\/\/www.eyebridge.in\/contact.html?utm_source=blog&amp;utm_medium=website&amp;utm_campaign=hamarakisan-casestudy\" target=\"_blank\">Contact us<\/a> to get customized campaign ideas for your brand.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Name: #HamaraKisan Brand:\u00a0Indian Farmers Fertiliser Cooperative (IFFCO) Brief:\u00a0In our day to day lives, we don\u2019t realize the basic elements, i.e. the food we eat, the clothes we wear, etc. which are grown by our farmer brothers. #HamaraKisan was a campaign designed by us for IFFCO to express gratitude and pay respect to our farmers they [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1843,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[174],"tags":[],"class_list":["post-1812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.eyebridge.in\/blog\/wp-json\/wp\/v2\/posts\/1812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eyebridge.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eyebridge.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eyebridge.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eyebridge.in\/blog\/wp-json\/wp\/v2\/comments?post=1812"}],"version-history":[{"count":40,"href":"https:\/\/www.eyebridge.in\/blog\/wp-json\/wp\/v2\/posts\/1812\/revisions"}],"predecessor-version":[{"id":1882,"href":"https:\/\/www.eyebridge.in\/blog\/wp-json\/wp\/v2\/posts\/1812\/revisions\/1882"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eyebridge.in\/blog\/wp-json\/wp\/v2\/media\/1843"}],"wp:attachment":[{"href":"https:\/\/www.eyebridge.in\/blog\/wp-json\/wp\/v2\/media?parent=1812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eyebridge.in\/blog\/wp-json\/wp\/v2\/categories?post=1812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eyebridge.in\/blog\/wp-json\/wp\/v2\/tags?post=1812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}