{"id":1952,"date":"2016-12-19T12:18:51","date_gmt":"2016-12-19T12:18:51","guid":{"rendered":"http:\/\/www.eyebridge.in\/blog\/?p=1952"},"modified":"2016-12-29T12:24:15","modified_gmt":"2016-12-29T12:24:15","slug":"all-you-need-to-know-before-you-start-advertising-on-facebook","status":"publish","type":"post","link":"https:\/\/www.eyebridge.in\/blog\/all-you-need-to-know-before-you-start-advertising-on-facebook\/","title":{"rendered":"All You Need to Know Before You Start Advertising on Facebook"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-family: ARIAL, sans-serif;\"><span style=\"font-size: medium;\">The shift of advertising from traditional mediums to digital mediums is not a matter of time, it\u2019s a reality now. Advertisers are spending more time and money on digital mediums than traditional mediums with Social Media taking the lead. According to Live Mint, the ad spend in India will mark a growth of 15.5% in digital advertising by the end of 2016 which is expected to grow further in the coming years.<!--more--><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: ARIAL, sans-serif;\"><span style=\"font-size: medium;\"><br \/>\nSocial Media Advertising is not just an awareness tool now, it drives leads and sales too due to which marketing departments are increasing their expenditure on social media platforms. Consumers are growing in millions on social media platforms like Facebook, Twitter, Instagram, Twitter and others. Taking a dive into the ocean of social media to increase your business revenue cannot be more luring now than ever!<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: ARIAL, sans-serif;\"><span style=\"font-size: medium;\"><br \/>\nIf you are new to Facebook advertising, here is a beginner\u2019s guide to know about all types of ads available with their specs-<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: ARIAL, sans-serif;\"><span style=\"font-size: medium;\"><strong>Facebook<\/strong><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: ARIAL, sans-serif;\"><span style=\"font-size: medium;\">Facebook is one of the most preferred social media advertising platforms having a wide array of ad categories with detailed targeting options. Here are the ad categories offered by Facebook-<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: ARIAL, sans-serif;\"><span style=\"font-size: medium;\"><strong>1. Image Ads &#8211; <\/strong><br \/>\nAds which use a single image as media are called image ads. They vary in dimensions according to their placements. Here are different types of image ads available on Facebook along with their specs and objectives-<\/span><\/span><\/p>\n<ul>\n<li>\n<p style=\"text-align: justify;\"><span style=\"font-family: ARIAL, sans-serif;\"><span style=\"font-size: medium;\"><strong>Desktop &amp; Mobile News Feed &#8211;<\/strong><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: ARIAL, sans-serif;\"><span style=\"font-size: medium;\">They appear like normal updates on your timeline with a sponsored sign. Your business\u2019s name will be highlighted prominently with ad along with a text which will provide information about what you\u2019re advertising, an image or video which will compliment your point of communication and a call to action which will encourage people to click. Here is a screenshot of a sample desktop &amp; mobile news feed image ads-<\/span><\/span><\/p>\n<p><a href=\"http:\/\/www.eyebridge.in\/blog\/wp-content\/uploads\/2016\/12\/facebook-desktop-newsfeed-sponsored-ad.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-1954\" alt=\"Desktop Newsfeed Ad\" src=\"http:\/\/www.eyebridge.in\/blog\/wp-content\/uploads\/2016\/12\/facebook-desktop-newsfeed-sponsored-ad.jpg\" width=\"600\" height=\"352\" srcset=\"https:\/\/www.eyebridge.in\/blog\/wp-content\/uploads\/2016\/12\/facebook-desktop-newsfeed-sponsored-ad.jpg 600w, https:\/\/www.eyebridge.in\/blog\/wp-content\/uploads\/2016\/12\/facebook-desktop-newsfeed-sponsored-ad-300x176.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><a href=\"http:\/\/www.eyebridge.in\/blog\/wp-content\/uploads\/2016\/12\/phones.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-1955\" alt=\"Mobile Newsfeed Ad\" src=\"http:\/\/www.eyebridge.in\/blog\/wp-content\/uploads\/2016\/12\/phones.png\" width=\"540\" height=\"376\" srcset=\"https:\/\/www.eyebridge.in\/blog\/wp-content\/uploads\/2016\/12\/phones.png 540w, https:\/\/www.eyebridge.in\/blog\/wp-content\/uploads\/2016\/12\/phones-300x208.png 300w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: ARIAL, sans-serif;\"><span style=\"font-size: medium;\"><br \/>\n<strong>Image Size : <\/strong>1200 X 628<br \/>\n<strong>Video Format &amp; Length : <\/strong>.mp4 &amp; 45 mins max<br \/>\n<strong>Text : <\/strong>90 Characters<br \/>\n<strong>Headline : <\/strong>25 Characters<br \/>\n<strong>Description : <\/strong>200 Characters<br \/>\n<strong>Objectives : <\/strong>Click to website, website conversions, brand awareness &amp; lead generation<\/span><\/span><\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify;\"><span style=\"font-family: ARIAL, sans-serif;\"><span style=\"font-size: medium;\"><strong>Right Column &#8211;<\/strong><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: ARIAL, sans-serif;\"><span style=\"font-size: medium;\">They appear in the right of your news feed and sticks to the screen when your scroll down your news feed. Your business\u2019s name is not highlighted with right column ads. It comprises of an image or video &amp; text which advertises the information you\u2019re providing your audience. Here is a screenshot of a sample right column ad-<\/span><\/span><\/p>\n<p><a href=\"http:\/\/www.eyebridge.in\/blog\/wp-content\/uploads\/2016\/12\/Screen-Shot-2014-06-25-at-10.57.02-AM.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-1956\" alt=\"Right Column Image Ad\" src=\"http:\/\/www.eyebridge.in\/blog\/wp-content\/uploads\/2016\/12\/Screen-Shot-2014-06-25-at-10.57.02-AM.png\" width=\"527\" height=\"470\" srcset=\"https:\/\/www.eyebridge.in\/blog\/wp-content\/uploads\/2016\/12\/Screen-Shot-2014-06-25-at-10.57.02-AM.png 527w, https:\/\/www.eyebridge.in\/blog\/wp-content\/uploads\/2016\/12\/Screen-Shot-2014-06-25-at-10.57.02-AM-300x267.png 300w\" sizes=\"(max-width: 527px) 100vw, 527px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: ARIAL, sans-serif;\"><span style=\"font-size: medium;\"><br \/>\n<strong>Image Size : <\/strong>1200 X 628<br \/>\n<strong>Video Format &amp; Length : <\/strong>.mp4 &amp; 45 mins max<br \/>\n<strong>Text : <\/strong>90 Characters<br \/>\n<strong>Headline : <\/strong>25 Characters<br \/>\n<strong>Description : <\/strong>200 Characters<br \/>\n<strong>Objectives : <\/strong>Click to website, website conversions, app installs, app engagement, brand awareness &amp; lead generation<\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-family: ARIAL, sans-serif;\"><span style=\"font-size: medium;\"><br \/>\n<strong>2.\u00a0Carousel Ads &#8211;<\/strong><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: ARIAL, sans-serif;\"><span style=\"font-size: medium;\"> Carousel Ads use 3-5 images with links to direct users to specific pages on your website. Product images can be used in these sorts of ads to target your customers. Here are different placement options available for carousel ads on Facebook-<\/span><\/span><\/p>\n<ul>\n<li>\n<p style=\"text-align: justify;\"><span style=\"font-family: ARIAL, sans-serif;\"><span style=\"font-size: medium;\"><strong>Desktop &amp; Mobile News Feed &#8211;<\/strong><br \/>\nCarousel ads with news feed placement also appear like normal updates on your timeline but with more than one image or video. Your business\u2019s name will be highlighted prominently with carousel ad. It comprises of 3-5 images or videos, text &amp; a call to action to encourage users to click. Here is a sample screenshot of carousel newsfeed ads-<\/span><\/span><\/p>\n<p><a href=\"http:\/\/www.eyebridge.in\/blog\/wp-content\/uploads\/2016\/12\/Carousel-Ad-Desktop-Newsfeed.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1957\" alt=\"Carousel Ad Desktop Newsfeed\" src=\"http:\/\/www.eyebridge.in\/blog\/wp-content\/uploads\/2016\/12\/Carousel-Ad-Desktop-Newsfeed.png\" width=\"462\" height=\"510\" srcset=\"https:\/\/www.eyebridge.in\/blog\/wp-content\/uploads\/2016\/12\/Carousel-Ad-Desktop-Newsfeed.png 462w, https:\/\/www.eyebridge.in\/blog\/wp-content\/uploads\/2016\/12\/Carousel-Ad-Desktop-Newsfeed-271x300.png 271w\" sizes=\"(max-width: 462px) 100vw, 462px\" \/><\/a><a href=\"http:\/\/www.eyebridge.in\/blog\/wp-content\/uploads\/2016\/12\/Five-Four-Carousel-Ad-e1441728514260.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1958 alignnone\" alt=\"Carousel Ad Mobile Newsfeed\" src=\"http:\/\/www.eyebridge.in\/blog\/wp-content\/uploads\/2016\/12\/Five-Four-Carousel-Ad-e1441728514260.jpg\" width=\"825\" height=\"655\" srcset=\"https:\/\/www.eyebridge.in\/blog\/wp-content\/uploads\/2016\/12\/Five-Four-Carousel-Ad-e1441728514260.jpg 825w, https:\/\/www.eyebridge.in\/blog\/wp-content\/uploads\/2016\/12\/Five-Four-Carousel-Ad-e1441728514260-300x238.jpg 300w, https:\/\/www.eyebridge.in\/blog\/wp-content\/uploads\/2016\/12\/Five-Four-Carousel-Ad-e1441728514260-624x495.jpg 624w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: ARIAL, sans-serif;\"><span style=\"font-size: medium;\"><strong>No. of images: <\/strong>3-5<br \/>\n<strong>Image Size : <\/strong>1080 X 1080<br \/>\n<strong>Text : <\/strong>90 Characters<br \/>\n<strong>Headline : <\/strong>40 Characters<br \/>\n<strong>Description : <\/strong>20 Characters<br \/>\n<strong>Objectives : <\/strong>Click to website, website conversions, brand or product awareness<\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-family: ARIAL, sans-serif;\"><span style=\"font-size: medium;\"><strong>3.\u00a0Event Banner Ads &#8211;<\/strong><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: ARIAL, sans-serif;\"><span style=\"font-size: medium;\">Event banner ads are a great way to advertise an event and invite people to it on Facebook. It comprises of an image banner &amp; text which describes your event. Here is a sample screenshot of event ad-<\/span><\/span><\/p>\n<p><a href=\"http:\/\/www.eyebridge.in\/blog\/wp-content\/uploads\/2016\/12\/Event-Ads.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1959\" alt=\"Event Banner Ads\" src=\"http:\/\/www.eyebridge.in\/blog\/wp-content\/uploads\/2016\/12\/Event-Ads.png\" width=\"753\" height=\"490\" srcset=\"https:\/\/www.eyebridge.in\/blog\/wp-content\/uploads\/2016\/12\/Event-Ads.png 753w, https:\/\/www.eyebridge.in\/blog\/wp-content\/uploads\/2016\/12\/Event-Ads-300x195.png 300w, https:\/\/www.eyebridge.in\/blog\/wp-content\/uploads\/2016\/12\/Event-Ads-624x406.png 624w\" sizes=\"(max-width: 753px) 100vw, 753px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: ARIAL, sans-serif;\"><span style=\"font-size: medium;\"><br \/>\n<strong>Image Size : <\/strong>1920 X 1080<br \/>\n<strong>Objectives : <\/strong>Invite more users to your event, Increase engagement on event page<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: ARIAL, sans-serif;\"><span style=\"font-size: medium;\"><br \/>\nChoosing the right Facebook ad for your brand is a tricky business. You need to keep aligned the business objective &amp; the social media objective and also keep a close watch on the analytics to know what\u2019s working and what\u2019s not. If you\u2019ve any query related to social media marketing, you can comment below or <a href=\"https:\/\/goo.gl\/4IPlwI\" target=\"_blank\">contact us<\/a>.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: ARIAL, sans-serif;\"><span style=\"font-size: medium;\"><br \/>\nStay tuned for the beginner\u2019s guide to Instagram advertising which we will cover in our next blog.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The shift of advertising from traditional mediums to digital mediums is not a matter of time, it\u2019s a reality now. Advertisers are spending more time and money on digital mediums than traditional mediums with Social Media taking the lead. According to Live Mint, the ad spend in India will mark a growth of 15.5% in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1961,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,173,165],"tags":[],"class_list":["post-1952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","category-featured","category-social"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.eyebridge.in\/blog\/wp-json\/wp\/v2\/posts\/1952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eyebridge.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eyebridge.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eyebridge.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eyebridge.in\/blog\/wp-json\/wp\/v2\/comments?post=1952"}],"version-history":[{"count":14,"href":"https:\/\/www.eyebridge.in\/blog\/wp-json\/wp\/v2\/posts\/1952\/revisions"}],"predecessor-version":[{"id":1974,"href":"https:\/\/www.eyebridge.in\/blog\/wp-json\/wp\/v2\/posts\/1952\/revisions\/1974"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eyebridge.in\/blog\/wp-json\/wp\/v2\/media\/1961"}],"wp:attachment":[{"href":"https:\/\/www.eyebridge.in\/blog\/wp-json\/wp\/v2\/media?parent=1952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eyebridge.in\/blog\/wp-json\/wp\/v2\/categories?post=1952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eyebridge.in\/blog\/wp-json\/wp\/v2\/tags?post=1952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}