{"id":36,"date":"2009-09-11T18:13:47","date_gmt":"2009-09-11T18:13:47","guid":{"rendered":"http:\/\/www.eyebridge.in\/blog\/?p=36"},"modified":"2013-12-12T12:01:35","modified_gmt":"2013-12-12T12:01:35","slug":"seo-definition","status":"publish","type":"post","link":"https:\/\/www.eyebridge.in\/blog\/seo-definition\/","title":{"rendered":"SEO &#8211; &#8220;An Effective Online Marketing Tool&#8221;"},"content":{"rendered":"<p><strong>SEO (Search Engine Optimization) <\/strong>is the widely used term in the field &#8220;Web Marketing&#8221;. I can surely say &#8220;SEO is the backbone of Online Marketing&#8221;<\/p>\n<p>I want to define the term SEO in a more familiar way by taking a very simple example. Suppose, having developed a new website for your company or business, you must be in the illusion that a website by itself will give you enhanced market visibility and lead to business growth, when actually you are operating in the same marketing environment as you previously were. <!--more--><br \/>\nThe reason behind this phenomenon is: when a surfer googles for a specific service, he\/she will enter the most relevant keyword related to that product\/service and scan through for their desired content, generally just in the top 10-15 results. If your website hasn&#8217;t made it to this list, and that too, for the most relevant tags, its likely that your website will be ignored. It doesn&#8217;t matter how unique you have made it.<\/p>\n<p>According to Google&#8217;s survey, If you are not in the first page results, you loose your 63% of potential business.<\/p>\n<p>So, we can say &#8220;SEO is the technique by which we can optimize a website in accordance with search engine requirements&#8221;.<\/p>\n<p>SEO helps to drive in more relevant traffic to our website, thereby generating interest in your products &amp; services which ultimately drive sales to increase the ROI(Return On Investment).<\/p>\n<div style=\"border: 1px solid #000000; margin: 0pt; padding: 0pt; display: none; opacity: 0.9; position: absolute; width: auto; z-index: 99999;\">\n<table style=\"border: 0pt none; margin: 0pt; padding: 0pt; border-collapse: separate; width: auto;\" border=\"0\">\n<tbody>\n<tr>\n<td style=\"border: 0pt none; margin: 1px; padding: 0pt; font-family: Tahoma; font-size: 11px; font-weight: bold;\">\n<div style=\"margin: 0pt; padding: 0pt; overflow: auto; width: auto;\">\n<table id=\"seolinx-paramtable\" style=\"border: 1px solid gray; margin: 0pt; border-collapse: separate;\" border=\"0\">\n<tbody>\n<tr>\n<td style=\"border: 1px solid gray; padding: 2px; background: #f0f0f0 none repeat scroll 0% 0%; color: darkgreen; font-family: Tahoma; font-size: 7pt; font-weight: bold; white-space: nowrap;\"><img decoding=\"async\" style=\"vertical-align: middle;\" alt=\"\" src=\"http:\/\/toolbarqueries.google.com\/favicon.ico\" width=\"12\" height=\"12\" \/> PR: <a title=\"Google pagerank\" href=\"{}\">wait&#8230;<\/a><\/td>\n<td style=\"border: 1px solid gray; padding: 2px; background: #f0f0f0 none repeat scroll 0% 0%; color: darkgreen; font-family: Tahoma; font-size: 7pt; font-weight: bold; white-space: nowrap;\"><img decoding=\"async\" style=\"vertical-align: middle;\" alt=\"\" src=\"http:\/\/www.google.com\/favicon.ico\" width=\"12\" height=\"12\" \/> I: <a title=\"Google index\" href=\"{}\">wait&#8230;<\/a><\/td>\n<td style=\"border: 1px solid gray; padding: 2px; background: #f0f0f0 none repeat scroll 0% 0%; color: darkgreen; font-family: Tahoma; font-size: 7pt; font-weight: bold; white-space: nowrap;\"><img decoding=\"async\" style=\"vertical-align: middle;\" alt=\"\" src=\"http:\/\/www.google.com\/favicon.ico\" width=\"12\" height=\"12\" \/> L: <a title=\"Google links\" href=\"{}\">wait&#8230;<\/a><\/td>\n<td style=\"border: 1px solid gray; padding: 2px; background: #f0f0f0 none repeat scroll 0% 0%; color: darkgreen; font-family: Tahoma; font-size: 7pt; font-weight: bold; white-space: nowrap;\"><img decoding=\"async\" style=\"vertical-align: middle;\" alt=\"\" src=\"http:\/\/siteexplorer.search.yahoo.com\/favicon.ico\" width=\"12\" height=\"12\" \/> LD: <a title=\"Yahoo linkdomain\" href=\"{}\">wait&#8230;<\/a><\/td>\n<td style=\"border: 1px solid gray; padding: 2px; background: #f0f0f0 none repeat scroll 0% 0%; color: darkgreen; font-family: Tahoma; font-size: 7pt; font-weight: bold; white-space: nowrap;\"><img loading=\"lazy\" decoding=\"async\" style=\"vertical-align: middle;\" alt=\"\" src=\"http:\/\/www.bing.com\/favicon.ico\" width=\"12\" height=\"12\" \/> I: <a title=\"Bing index\" href=\"{}\">wait&#8230;<\/a><\/td>\n<td style=\"border: 1px solid gray; padding: 2px; background: #f0f0f0 none repeat scroll 0% 0%; color: darkgreen; font-family: Tahoma; font-size: 7pt; font-weight: bold; white-space: nowrap;\"><a title=\"Sitemap.xml\" href=\"{}\">wait&#8230;<\/a><\/td>\n<td style=\"border: 1px solid gray; padding: 2px; background: #f0f0f0 none repeat scroll 0% 0%; color: darkgreen; font-family: Tahoma; font-size: 7pt; font-weight: bold; white-space: nowrap;\"><img loading=\"lazy\" decoding=\"async\" style=\"vertical-align: middle;\" alt=\"\" src=\"http:\/\/www.semrush.com\/favicon.ico\" width=\"12\" height=\"12\" \/> Rank: <a title=\"SEMRush Rank\" href=\"{}\">wait&#8230;<\/a><\/td>\n<td style=\"border: 1px solid gray; padding: 2px; background: #f0f0f0 none repeat scroll 0% 0%; color: darkgreen; font-family: Tahoma; font-size: 7pt; font-weight: bold; white-space: nowrap;\"><img loading=\"lazy\" decoding=\"async\" style=\"vertical-align: middle;\" alt=\"\" src=\"http:\/\/www.semrush.com\/favicon.ico\" width=\"12\" height=\"12\" \/> Traffic: <a title=\"SEMRush SE Traffic\" href=\"{}\">wait&#8230;<\/a><\/td>\n<td style=\"border: 1px solid gray; padding: 2px; background: #f0f0f0 none repeat scroll 0% 0%; color: darkgreen; font-family: Tahoma; font-size: 7pt; font-weight: bold; white-space: nowrap;\"><img loading=\"lazy\" decoding=\"async\" style=\"vertical-align: middle;\" alt=\"\" src=\"http:\/\/www.semrush.com\/favicon.ico\" width=\"12\" height=\"12\" \/> Price: <a title=\"SEMRush SE Traffic price\" href=\"{}\">wait&#8230;<\/a><\/td>\n<td style=\"border: 1px solid gray; padding: 2px; background: #f0f0f0 none repeat scroll 0% 0%; color: darkgreen; font-family: Tahoma; font-size: 7pt; font-weight: bold; white-space: nowrap;\"><img loading=\"lazy\" decoding=\"async\" style=\"vertical-align: middle;\" alt=\"\" src=\"http:\/\/siteanalytics.compete.com\/favicon.ico\" width=\"12\" height=\"12\" \/> C: <a title=\"Compete Rank\" href=\"{}\">wait&#8230;<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/td>\n<td style=\"border: 0pt none; margin: 0pt; padding: 1px; cursor: pointer; vertical-align: middle; width: auto;\"><img decoding=\"async\" alt=\"\" src=\"\/\/seoquake\/content\/skin\/close.gif\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div style=\"border: 1px solid #000000; margin: 0pt; padding: 0pt; display: none; opacity: 0.9; position: absolute; width: auto; z-index: 99999;\">\n<table style=\"border: 0pt none; margin: 0pt; padding: 0pt; border-collapse: separate; width: auto;\" border=\"0\">\n<tbody>\n<tr>\n<td style=\"border: 0pt none; margin: 1px; padding: 0pt; font-family: Tahoma; font-size: 11px; font-weight: bold;\"><\/td>\n<td style=\"border: 0pt none; margin: 0pt; padding: 1px; cursor: pointer; vertical-align: middle; width: auto;\"><img decoding=\"async\" alt=\"\" src=\"\/\/seoquake\/content\/skin\/close.gif\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div style=\"border: 1px solid #000000; margin: 0pt; padding: 0pt; display: none; opacity: 0.9; position: absolute; width: auto; z-index: 99999;\">\n<table style=\"border: 0pt none; margin: 0pt; padding: 0pt; border-collapse: separate; width: auto;\" border=\"0\">\n<tbody>\n<tr>\n<td style=\"border: 0pt none; margin: 1px; padding: 0pt; font-family: Tahoma; font-size: 11px; font-weight: bold;\"><\/td>\n<td style=\"border: 0pt none; margin: 0pt; padding: 1px; cursor: pointer; vertical-align: middle; width: auto;\"><img decoding=\"async\" alt=\"\" src=\"\/\/seoquake\/content\/skin\/close.gif\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div style=\"border: 1px solid #000000; margin: 0pt; padding: 0pt; display: none; opacity: 0.9; position: absolute; width: auto; z-index: 99999;\">\n<table style=\"border: 0pt none; margin: 0pt; padding: 0pt; border-collapse: separate; width: auto;\" border=\"0\">\n<tbody>\n<tr>\n<td style=\"border: 0pt none; margin: 1px; padding: 0pt; font-family: Tahoma; font-size: 11px; font-weight: bold;\"><\/td>\n<td style=\"border: 0pt none; margin: 0pt; padding: 1px; cursor: pointer; vertical-align: middle; width: auto;\"><img decoding=\"async\" alt=\"\" src=\"\/\/seoquake\/content\/skin\/close.gif\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div style=\"border: 1px solid #000000; margin: 0pt; padding: 0pt; display: none; opacity: 0.9; position: absolute; width: auto; z-index: 99999;\">\n<table style=\"border: 0pt none; margin: 0pt; padding: 0pt; border-collapse: separate; width: auto;\" border=\"0\">\n<tbody>\n<tr>\n<td style=\"border: 0pt none; margin: 1px; padding: 0pt; font-family: Tahoma; font-size: 11px; font-weight: bold;\"><\/td>\n<td style=\"border: 0pt none; margin: 0pt; padding: 1px; cursor: pointer; vertical-align: middle; width: auto;\"><img decoding=\"async\" alt=\"\" src=\"\/\/seoquake\/content\/skin\/close.gif\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>According to Google\u2019s survey, If you are not in the first page results, you loose your 63% of potential business.So, we can say \u201cSEO is the technique by which we can optimize a website in accordance with search engine requirements\u201d.<\/p>\n","protected":false},"author":2,"featured_media":579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[162],"tags":[26,36,19,17,21,20,13,16,24,38,35,34,23,33,39,40,18],"class_list":["post-36","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine","tag-improve-search-ranking","tag-increase-website-traffic","tag-internet-marketing","tag-online-marketing","tag-online-web-promotion","tag-search-engine-marketing","tag-sem","tag-search-engine-optimization","tag-search-engine-ranking","tag-seo-consultant-delhi","tag-seo-delhi","tag-seo-india","tag-seo-optimization","tag-seo-tool","tag-smo","tag-social-media-optimization","tag-web-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.eyebridge.in\/blog\/wp-json\/wp\/v2\/posts\/36","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eyebridge.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eyebridge.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eyebridge.in\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eyebridge.in\/blog\/wp-json\/wp\/v2\/comments?post=36"}],"version-history":[{"count":22,"href":"https:\/\/www.eyebridge.in\/blog\/wp-json\/wp\/v2\/posts\/36\/revisions"}],"predecessor-version":[{"id":787,"href":"https:\/\/www.eyebridge.in\/blog\/wp-json\/wp\/v2\/posts\/36\/revisions\/787"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eyebridge.in\/blog\/wp-json\/wp\/v2\/media\/579"}],"wp:attachment":[{"href":"https:\/\/www.eyebridge.in\/blog\/wp-json\/wp\/v2\/media?parent=36"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eyebridge.in\/blog\/wp-json\/wp\/v2\/categories?post=36"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eyebridge.in\/blog\/wp-json\/wp\/v2\/tags?post=36"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}